![]() Unfortunately, mobile traffic typically converts 3x less than desktop.īut instead of letting that traffic go to waste, there are some simple tests you can run to validate how to improve your mobile experience on your new site. Most B2B websites have 30-50% of their traffic visiting on a mobile device. Here are some low hanging fruit suggestions on a/b tests to focus on. The learnings that you gain will directly impact the design requirements you pass to your website redesign agency before wireframing. I especially recommend focusing on format, conversion path, and CTA testing during this time. This is a precious time where you have an idea of what you want out of your new site, but can still validate hypotheses or internal requests (aka what your CEO wants). One of the most exciting times to do website analysis and optimization is immediately before you start wire framing for a website redesign. You can watch the whole workshop on demand. I also answered audience questions and shared real-life examples of how customers of Mutiny applied this on their own websites. In partnership with the M2 Community, we hosted an in-depth workshop covering the tactics and frameworks below. In this blog post, I will leverage that knowledge to guide you through the highest ROI experiences you should run before, during, and after your next redesign project. In my role leading the Growth Strategist team at Mutiny, I’ve seen hundreds of B2B websites and dozens of website redesigns. Think of your website redesign as an opportunity to improve how your website converts visitors into customers. Sometimes you just need to get a makeover and start fresh.īut just as you wouldn’t go out and drop some serious cash on a designer dress or watch without first trying it on and weighing other options, you should be treating your website redesign as more than just a facelift. And your website is the “face” of your company. I get it - marketers are very busy people. And yet, many marketers don’t take advantage of their existing data to learn and test during the redesign process. Website redesigns are incredibly expensive. The #1 missed opportunity I see across the board is marketers not approaching website redesigns in a data-informed way. ![]() I work with a lot of the fastest growing B2B companies out there.
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